The journey of life always brings with it new challenges which fill us with enthusiasm to pursue it. So was I, full of excitement when back in 2009 I had joined a renowned hospital as its Marketing Head and embarking on this new journey of life.
The focus of my work was to increase the revenue by increasing the number of patients visiting the hospital through tie-ups with private doctors, corporate, empanelment and direct walk-ins.
After my initial years with the hospital, I worked closely with the core management team of the hospital, and that is when I witnessed the hardcore reality of what the hospital was going through leading to decisions which had an adverse impact on the life of patients.
Behind the flashy interiors and the snow white linen sheets, the hospital was every month incurring significant losses, as the operational costs were way too high than the profit margins and the increasing competition from existing and new hospitals coming up, posed a huge threat.
Before that, I had never given a thought to all this but when I saw the reality I knew that nobody at that point of time would want to be in the shoes of the hospital owner. His business was running so low and who had massive bank loans, EMI to pay off and more importantly a family to run.
Since the enterprise was not running well, my bosses close friends and a few of his business partners left him at a point when the distressed man needed support and could use some friends. They asked him to give their invested money back! All methods being followed by him to make a sufficient amount of money from the hospital were failing miserably. The man who was once known for his cheerfulness and calm was now rude, impulsive and under much stress.
He spoke in close confidence to his chartered accountant and few people in the local city who could not find investors to buy the hospital with such a massive investment.
I saw him acting insanely to earn money. Everything, and by everything I mean every single possible thing, was being done to make money in this hospital. Huge revenue targets stood fixed for the marketing team. Doctors were told to do unnecessary investigations, admit patients in private wards, ICU, do surgeries while patients could be treated by medication, put more stents, increase patients bills, file false media claim insurance claim laws and sell expensive, often avoidable, medication from hospital pharmacy. The hospital that was once set-up with the motive to help and heal people had now turned into a money making business, and I saw patients being taken for a ride and exploited.
While he was struggling with all this pressure, sad news came in as a huge shock to all the employees of the hospital. His business partner had committed suicide because of the substantial loss he too was in, and his family members blamed our boss for his death. Can you imagine what the man had to go through in that instance? Being named responsible for not being able to meet one’s responsibility is one thing but being accused of taking another person’s life when all you are trying to do is to make things better for everybody is a severe trauma.
In the end, all his attempts failed. He succumbed like a person succumbs to an injury. The bank auctioned his hospital; reputation lost in the market, and so many cases filed by vendors, staff for their salaries, dues and he ended up with many court cases for so many years. Regular visits from the police and sellers to his house – in his absence – questioning his family members, only worsened his case.
I always kept asking my boss why he never sold/ put on lease his hospital much earlier so that this situation doesn’t come to such a sad end; his reply was simple:
a. How and from where do I find an investor for my hospital? I am a doctor working morning to night at my hospital and neither do I have the contacts or time to travel worldwide to find investors and do a sales pitch to them on various forums.
b. If people in the local market ever came to know that my hospital is not doing well financially, my doctors, good staff will leave asap. I will lose my market reputation built in past many yrs, and so many vendors will start approaching for their pending bill payments, and it will lead to a further downfall of the hospital.
When you witness something as severe as this and feel helpless because you cannot contribute in any way to ease the other person’s pain, the thoughts of it never leave you until you find a solution to it.
I kept thinking why to construct a new hospital with massive loans & EMI. Expensive medical equipment that leads to such an enormous investment where getting the ROI is so difficult that it leads to a significant burden on the hospital owner and its management that they do not have to take such decisions to do anything unethical with the patients? What if the hospital business was profitable so that patients do not have to undergo unwanted tests, surgeries and massive bills?
After working for many years trying to find a win-win solution for hospitals and patients, I came up with https://www.hospitalforsalelease.com/ where the hospitals can get themselves registered for free and at zero % brokerage to seek investment from investors online around the world. We even maintain the anonymity of the hospital’s data so as not to jeopardize the reputation of the hospital in the market as data is encrypted.
Hence, I want to achieve two goals with this portal:
1. Save struggling hospitals from dying by getting suitable investors worldwide to invest in them for either buying or taking the hospital on a lease, thus helping the hospital owners from reaching a sad dead end like what had happened with my boss.
2. Investors need not build new hospitals and repeat the same mistakes above. They can now get revenue positive quickly by buying or taking on lease distressed hospitals available worldwide as now the investment will be far less and also the hospital already having existing patient flow.
Now since the vast amount of money is NOT required by investors to build and run a new hospital, there is no need to do anything unethical to patients for a quick ROI, EBITDA which saves patients from unwanted tests, surgeries, expensive medications, admissions and lower patient bills.
So for any hospital that is going through a similar situation, there is a bright ray of hope in the form of https://www.hospitalforsalelease.com/ where you can find an investor of your choice from the investors listed by registering yourself for free.
In the times of trouble, we are here with you.